Meaningful Consumption Provides Long Lasting Benefits At a High Cost

We investigate how meaning-oriented consumption uniquely shapes consumer beliefs and preferences. We find that consumers expect (1) the benefits of meaningful consumption to persist longer and the (2) the minimum time investment (MTI) and (3) knowledge necessary to benefit from meaningful consumption to be greater compared to pleasurable consumption.


Erin Percival Carter and Lawrence Williams (2017) ,"Meaningful Consumption Provides Long Lasting Benefits At a High Cost", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 63-67.


Erin Percival Carter, University of Colorado Boulder, USA
Lawrence Williams, University of Colorado Boulder, USA


NA - Advances in Consumer Research Volume 45 | 2017

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