Meaningful Consumption Provides Long Lasting Benefits At a High Cost

We investigate how meaning-oriented consumption uniquely shapes consumer beliefs and preferences. We find that consumers expect (1) the benefits of meaningful consumption to persist longer and the (2) the minimum time investment (MTI) and (3) knowledge necessary to benefit from meaningful consumption to be greater compared to pleasurable consumption.



Citation:

Erin Percival Carter and Lawrence Williams (2017) ,"Meaningful Consumption Provides Long Lasting Benefits At a High Cost", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 63-67.

Authors

Erin Percival Carter, University of Colorado Boulder, USA
Lawrence Williams, University of Colorado Boulder, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: The Case of Amazon Echo

Johanna Franziska Gollnhofer, University of Southern Denmark, Denmark

Read More

Featured

When Lack of Belongingness Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases

Ainslie Schultz, Providence College
Kevin Newman, Providence College
Scott Wright, Providence College

Read More

Featured

J6. Cozying up to the Kardashians: A Theory for Consumers' Affinity towards Celebrity Gossip

Jayant Nasa, Indian School of Business
Tanuka Ghoshal, Baruch College, USA
Raj Raghunathan, University of Texas at Austin, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.