The Mortgage Illusion
Homebuyers compare the monthly rental payment and the monthly installment of a mortgage when deciding to buy a house. They are more likely to buy a house if the mortgage monthly installment is lower than the monthly rental payment. Our results are robust to ownership bias and homebuyers’ budget constraints.
Nelson Camanho and Daniel Fernandes (2017) ,"The Mortgage Illusion", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 547-548.
Nelson Camanho, Catholic University of Portugal, Portugal
Daniel Fernandes, Catholic University of Portugal, Portugal
NA - Advances in Consumer Research Volume 45 | 2017
Meaningfulness in New Products: Conceptualization and Measurement
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellén, Univeristy of Vaasa
L5. Understanding the components and effects of the Omnichannel Seamless Experience.
PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)
Can “Related Articles” Correct Misperceptions from False Information on Social Media?
Yu Ding, Columbia University, USA
Mira Mayrhofer, University of Vienna
Gita Venkataramani Johar, Columbia University, USA