19-C: Keeping the Streak Alive!
Consider a man who has eaten a Big Mac daily since 1972, or a runner who’s run a mile 2034 straight days. What motivates people to engage in ‘streaks’? Our research suggests streaks serve to motivate people in identity relevant domains, and temporal specificity is a cue for continuance.
Danny Weathers and T. Andrew Poehlman (2017) ,"19-C: Keeping the Streak Alive!", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1065-1065.
Danny Weathers, Clemson University, USA
T. Andrew Poehlman, Clemson University, USA
NA - Advances in Consumer Research Volume 45 | 2017
Slow and Steady versus Fast and Furious: The Effect of Speed on Decision Making
Ellie Kyung, Dartmouth College, USA
Yael Shani-Feinstein, Ben Gurion University, Israel
Jacob Goldenberg, IDC
B3. The Effect of Temporal Distance on Online Reviews’ Recommendation Power: The Role of Spontaneous Retrieval and Perceived Trust
Kyu Ree Kim, Seoul National University
Wujin Chu, Seoul National University
How Mortality Salience Shapes Consumers’ Responses to Brands
Polina Landgraf, IE Business School, IE University
Antonios Stamatogiannakis, IE Business School, IE University
Haiyang Yang, Johns Hopkins University