Heirlooms As a Passage Mechanism For Achievement-Based Values

Four studies demonstrate objects tied to memories of achievement (vs. enjoyment) are more likely to become heirlooms. Process evidence suggests that this happens because of an underlying motivation to establish accomplishments as a core family value in hopes it inspires future generations to strive for achievements in their own right.



Citation:

Daniel Grossman and Ryan Rahinel (2017) ,"Heirlooms As a Passage Mechanism For Achievement-Based Values", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 641-641.

Authors

Daniel Grossman, University of Cincinnati, USA
Ryan Rahinel, University of Cincinnati, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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