Lacking a Resource of Being One: Money Scarcity Versus Time Scarcity Differentially Shape Self-Value and Product Judgments

This research shows that feelings of money (vs. time) scarcity can lead to different levels of self-deservingness. When individuals are feeling money (vs. time) scarcity, people make negative (vs. positive) self-inferences. The difference in the self-inferences subsequently affect individuals’ perceptions of deservingness.



Citation:

Jane So and Nidhi Agrawal (2017) ,"Lacking a Resource of Being One: Money Scarcity Versus Time Scarcity Differentially Shape Self-Value and Product Judgments", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 890-891.

Authors

Jane So, University of Washington, USA
Nidhi Agrawal, University of Washington, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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