Lacking a Resource of Being One: Money Scarcity Versus Time Scarcity Differentially Shape Self-Value and Product Judgments

This research shows that feelings of money (vs. time) scarcity can lead to different levels of self-deservingness. When individuals are feeling money (vs. time) scarcity, people make negative (vs. positive) self-inferences. The difference in the self-inferences subsequently affect individuals’ perceptions of deservingness.



Citation:

Jane So and Nidhi Agrawal (2017) ,"Lacking a Resource of Being One: Money Scarcity Versus Time Scarcity Differentially Shape Self-Value and Product Judgments", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 890-891.

Authors

Jane So, University of Washington, USA
Nidhi Agrawal, University of Washington, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

1-E: Exploring the Concept of Beauty in Consumer Research: a Multidisciplinary Framework and Research Agenda

Marina Leban, ESCP Europe, France
Benjamin Voyer, ESCP Europe, France

Read More

Featured

Trendy or "Timeless"? The Effect of Need for Uniqueness and Pressure on Choice

Susan Calderon, IE University, Spain
Antonios Stamatogiannakis, IE University, Spain
Dilney Gonçalves, IE University, Spain

Read More

Featured

The Surprising Effects of Attitude Certainty on Advocacy and Advocacy Receptivity

Lauren Cheatham, University of Hawaii, USA
Zakary Tormala, Stanford University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.