Choice Vs. Search Mindsets and Consumers’ Assortment Size Preference

Consumers’ assortment-size preference depends critically on whether they approach a purchase decision in a choice mindset or a search mindset – specifically, they prefer smaller (larger) assortments when they are in a choice (search) mindset. Moreover, these mindsets moderate how the size of an assortment affects purchase deferral and decision quality.



Citation:

Benedict G.C. Dellaert, Gerald Häubl, and Sarah Wei (2017) ,"Choice Vs. Search Mindsets and Consumers’ Assortment Size Preference", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 101-106.

Authors

Benedict G.C. Dellaert, Erasmus University Rotterdam, The Netherlands
Gerald Häubl, University of Alberta, Canada
Sarah Wei, University of Alberta, Canada



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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