Consumer-Object Relationship Styles in the Internet of Things

Previous research has developed an assemblage theory conceptual framework that details how consumer experience and object experience emerge from interactions in the consumer IoT. In this paper, we build a circumplex model to examine the consumer-object relationship styles that emerge when the consumer and object experience assemblages interact.



Citation:

Donna Hoffman and Thomas Novak (2017) ,"Consumer-Object Relationship Styles in the Internet of Things", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 117-122.

Authors

Donna Hoffman, George Washington University, USA
Thomas Novak, George Washington University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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