Enhancing Wellness: Melding Humans and Objects With Common Purpose

Wearables permeate the mainstream marketplace. Using a process theoretic approach and an assemblage theoretic lens, we investigate the use of wearables. Results suggest that with extended use, the human-object relationships are codified into wellness centered lifestyles. When bonds are broken users doubt their ability to achieve goals through regime compliance.


Hope Schau and Ignacio Luri (2017) ,"Enhancing Wellness: Melding Humans and Objects With Common Purpose", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 117-122.


Hope Schau, University of Arizona, USA
Ignacio Luri, University of Arizona, USA


NA - Advances in Consumer Research Volume 45 | 2017

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