Enhancing Wellness: Melding Humans and Objects With Common Purpose
Wearables permeate the mainstream marketplace. Using a process theoretic approach and an assemblage theoretic lens, we investigate the use of wearables. Results suggest that with extended use, the human-object relationships are codified into wellness centered lifestyles. When bonds are broken users doubt their ability to achieve goals through regime compliance.
Hope Schau and Ignacio Luri (2017) ,"Enhancing Wellness: Melding Humans and Objects With Common Purpose", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 117-122.
Hope Schau, University of Arizona, USA
Ignacio Luri, University of Arizona, USA
NA - Advances in Consumer Research Volume 45 | 2017
L5. Understanding the components and effects of the Omnichannel Seamless Experience.
PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)
The Self-Bolstering Effects of Repeated Affirmations over Time
Alejandra Rodriguez, Oklahoma State University, USA
Ted Matherly, Oklahoma State University, USA
Promoting Pi Day: Consumer Inferences about Special Day-Themed Promotions
Daniel M. Zane, University of Miami, USA
Kelly Haws, Vanderbilt University, USA
Rebecca Walker Reczek, Ohio State University, USA