Ambiguity, Ambivalence and Fragility in Human-Object Relationships

We explore the ambiguity and ambivalence inherent in human relationships with material objects that arise from tensions between forces of fragility and durability. Through ethnographic fieldwork in the context of shoe repair, we propose an empirically-grounded object ontology that explains the ways consumers intervene in the life trajectories of things.


D. Matthew Godfrey, Linda Price, and Robert Lusch (2017) ,"Ambiguity, Ambivalence and Fragility in Human-Object Relationships", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 117-122.


D. Matthew Godfrey, University of Arizona, USA
Linda Price, University of Oregon, USA
Robert Lusch, University of Arizona, USA


NA - Advances in Consumer Research Volume 45 | 2017

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