12-A: Input Vs. Output-Based Framing and How They Influence Motivation
Should people be told to perform 10,000 steps as fast as they can, or to complete as many steps as they can in 24 hours? Our results suggest that stipulating expected output (i.e. quantity) leads to higher motivation compared to specifying expected input (i.e. duration).
Manissa Gunadi and Bram Van den Bergh (2017) ,"12-A: Input Vs. Output-Based Framing and How They Influence Motivation", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1031-1031.
Manissa Gunadi, Erasmus University Rotterdam, The Netherlands
Bram Van den Bergh, Erasmus University Rotterdam, The Netherlands
NA - Advances in Consumer Research Volume 45 | 2017
Wine for the Table: Self-Construal and Choosing for Large Versus Small
Sarah Moore, University of Alberta, Canada
Eugenia Wu, University of Pittsburgh, USA
Gavan Fitzsimons, Duke University, USA
10-P: Solving the Paradox of a Large Assortment: The Moderating Role of Choice Mode
Mikyoung Lim, Sogang University, Republic of Korea
Young-Won Ha, Sogang University, Republic of Korea
Enhancing Wellness: Melding Humans and Objects with Common Purpose
Hope Schau, University of Arizona, USA
Ignacio Luri, University of Arizona, USA