10-H: Creativity in Real Life: How a Creative Mindset Affects Intertemporal Preferences

This paper explores how thinking creatively affects consumers’ intertemporal preferences. We suggest that a creative mindset diminishes the vividness with which consumers perceive products, and thus, increases consumers’ patience for the product. We support this framework across two studies.


Luke Nowlan and Carter Morgan (2017) ,"10-H: Creativity in Real Life: How a Creative Mindset Affects Intertemporal Preferences", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1051-1051.


Luke Nowlan, University of Miami, USA
Carter Morgan, University of Miami, USA


NA - Advances in Consumer Research Volume 45 | 2017

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