10-H: Creativity in Real Life: How a Creative Mindset Affects Intertemporal Preferences

This paper explores how thinking creatively affects consumers’ intertemporal preferences. We suggest that a creative mindset diminishes the vividness with which consumers perceive products, and thus, increases consumers’ patience for the product. We support this framework across two studies.



Citation:

Luke Nowlan and Carter Morgan (2017) ,"10-H: Creativity in Real Life: How a Creative Mindset Affects Intertemporal Preferences", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1051-1051.

Authors

Luke Nowlan, University of Miami, USA
Carter Morgan, University of Miami, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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