2-E: Are Brands Known By the Company They Keep? the Effects of Speech Rate on Employee and Brand Perceptions

We examine the effect of employee speech rate on perceptions of employee and brand personality. Across four experiments, we find that slower-speaking employees are perceived more negatively than employees speaking at a fast or normal rate. These employee perceptions then “spill over” to affect customers’ perceptions of the brand.



Citation:

Fatima Hajjat and Elizabeth Miller (2017) ,"2-E: Are Brands Known By the Company They Keep? the Effects of Speech Rate on Employee and Brand Perceptions", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1031-1031.

Authors

Fatima Hajjat, Ithaca College, USA
Elizabeth Miller, University of Massachusetts, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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