Why Consumers Don’T See the Benefits of Gmos, and What Marketers Can Do About It
Drawing on research that distinguishes how people reason about natural and manmade objects, the authors find that consumers are more accepting of GMOs when cues suggest they are manmade. Specifically, if consumers view a GMO as manmade, moral opposition diminishes and perceived benefits increase, which subsequently increases purchase intentions.
Sean T. Hingston and Theodore J. Noseworthy (2017) ,"Why Consumers Don’T See the Benefits of Gmos, and What Marketers Can Do About It", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 659-660.
Sean T. Hingston, York University, Canada
Theodore J. Noseworthy, York University, Canada
NA - Advances in Consumer Research Volume 45 | 2017
My Money is Yours, but My Time is Still Mine: Inseparability of Consumption from the Self Increases Control and Giving
John P. Costello, Ohio State University, USA
Selin A. Malkoc, Ohio State University, USA
Red Flag! The Consequences of Alerting Consumers to Fake Reviews
Jared Joseph Watson, New York University, USA
Amna Kirmani, University of Maryland, USA
A Taxonomy of Opposition to Genetically Modified Foods
Philip M. Fernbach, University of Colorado, USA
Nicholas Light, University of Colorado, USA
Lauren Min, University of Colorado, USA