Satisfying Inherent Preferences to Promote Sustainable Happiness

We classify preferences as inherent and learned and propose satisfying more inherent preferences lead to longer-lasting happiness. Two studies, in domains of personal purchase and life events, find supporting evidence. We discuss the implication of this insight given people in affluent societies invest too much in satisfying learned preferences.



Citation:

Yanping Tu, Christopher Hsee, and Xilin Li (2017) ,"Satisfying Inherent Preferences to Promote Sustainable Happiness", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 228-232.

Authors

Yanping Tu, University of Florida, USA
Christopher Hsee, University of Chicago, USA
Xilin Li, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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