Consuming the Streets - Story of a Street Peddler
As an alternative consumption space in informal commerce, street peddlers provide an immediate service to passersby using creative product presentations or social performances. Individual accounts of street vendors have been neglected in consumption research. Utilizing interviews, the article aims to make a contribution to the marketplaces cultures domain.
Ayse Binay Kurultay (2017) ,"Consuming the Streets - Story of a Street Peddler", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 537-538.
Ayse Binay Kurultay, Kadir Has University, Turkey
NA - Advances in Consumer Research Volume 45 | 2017
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