Those Who Have Financial Restrictions Cannot Buy But Can Save Time: I Have to Do Everything By Myself But With One Product Fits It All

How do people who have financial restrictions perceive time? We demonstrate that those who have financial restrictions perceive the time as being restricted and they save time by purchasing and using multi-purpose products.



Citation:

Gülen Sarial Abi and Zeynep Gürhan Canli (2017) ,"Those Who Have Financial Restrictions Cannot Buy But Can Save Time: I Have to Do Everything By Myself But With One Product Fits It All", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 867-868.

Authors

Gülen Sarial Abi, Bocconi University, Italy
Zeynep Gürhan Canli, Koc University, Turkey



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

O2. The Streaking Star Effect: Why People Want Individual Winning Streaks to Continue More than Group Streaks

Jesse Walker, Cornell University, USA
Thomas Gilovich, Cornell University, USA

Read More

Featured

C10. Beyond Self-control: A Field Exploration of the Interactive Effect between Cue-induced and Prospective Decision Making on Long-term Weight Loss

Wanyu Li, McGill University, Canada
Laurette Dube, McGill University, Canada
Yu Ma, McGill University, Canada

Read More

Featured

Teaching Old Dog New Tricks… and Old Bottles New Jeans. The Role of Implicit Theories in the Evaluation of Recycled Products

Alessandro Biraglia, University of Leeds
J. Josko Brakus, University of Leeds
Lucia Mannetti, Sapienza University of Rome
Ambra Brizi, Sapienza University of Rome

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.