Rethinking Time For Well-Being

The prior literature on time reflects a stark distinction between the present and future. In this conceptual paper, we propose a new, integrated treatment of time and discuss one instantiation of it—by taking a “bird’s-eye” view where the future, present, and past become equally visible and subjectively relevant.


Hal Hershfield, Cassie Mogilner, and Jennifer Aaker (2017) ,"Rethinking Time For Well-Being", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 79-84.


Hal Hershfield, University of California Los Angeles, USA
Cassie Mogilner, University of California Los Angeles, USA
Jennifer Aaker, Stanford University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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