Goal Conflict Encourages Work and Discourages Leisure

Spending time on leisure typically makes consumers happier than spending time on work, yet people often forgo leisure in favor of work—why? We propose goal conflict plays an important role. Five experiments show that perceiving greater goal conflict makes time seem scarcer, which encourages work and discourages leisure.



Citation:

Jordan Etkin and Aimee Chabot (2017) ,"Goal Conflict Encourages Work and Discourages Leisure", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 79-84.

Authors

Jordan Etkin, Duke University, USA
Aimee Chabot, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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