6-C: Mr. Right Vs. Mr. Right Now: the Impact of Male Physical Dominance on Women's Consumption Patterns

Evolutionary psychology posits the motivations for consumption are made to satisfy genetic and reproductive goals. However, the relationship between evolutionary drivers and gender roles has yet to be examined. We look at the interaction between male physical dominance and traditional gender roles on women’s consumption of self-enhancing versus homemaking products.



Citation:

Brett Christenson, Christine Ringler, and Nancy Sirianni (2017) ,"6-C: Mr. Right Vs. Mr. Right Now: the Impact of Male Physical Dominance on Women's Consumption Patterns ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1021-1021.

Authors

Brett Christenson, University of Alabama, USA
Christine Ringler, University of Alabama, USA
Nancy Sirianni, University of Alabama, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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