17-D: Friends With Benefits: Social Support and Pain of Payment

This research demonstrates how social presence, through its effect on social support, can attenuate pain of payment. Studies 1 and 2 show a direct negative effect of social presence on pain of payment, as well as a mediating effect of social support.



Citation:

Deborah Abrams, Samuel Bond, and Michael Lowe (2017) ,"17-D: Friends With Benefits: Social Support and Pain of Payment", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1011-1011.

Authors

Deborah Abrams, Georgia Tech, USA
Samuel Bond, Georgia Tech, USA
Michael Lowe, Georgia Tech, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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