In Ones and Zeroes We Trust?: Money, Religion & Bitcoin

In this paper, we explore the interconnected nature of money and religiosity through the context of the cryptocurrency, Bitcoin. Based on consumer narratives from interviews, archival data, participant observation and a netnography, we analyze how consumers employ discourses of religiosity and faith to unite a heterogenous community.



Citation:

Mariam Humayun and Russell Belk (2017) ,"In Ones and Zeroes We Trust?: Money, Religion & Bitcoin", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 677-678.

Authors

Mariam Humayun, York University, Canada
Russell Belk, York University, Canada



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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