4-E: Domains of Consumer Tranquility and the “Tranquility Gap”

How do consumers leverage the marketplace to experience tranquility? We find three domains of tranquility: “everyday home,” “everyday marketplace,” and “extraordinary marketplace,” which are shaped by the interaction between consumers’ level of control in the domain and their need to comply with gatekeepers. Specific sources of “tranquility gap” are discussed.



Citation:

Hyewon Oh, Cele Otnes, and Ravi Mehta (2017) ,"4-E: Domains of Consumer Tranquility and the “Tranquility Gap”", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1051-1051.

Authors

Hyewon Oh, University of Illinois at Urbana-Champaign, USA
Cele Otnes, University of Illinois at Urbana-Champaign, USA
Ravi Mehta, University of Illinois at Urbana-Champaign, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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