Consumers’ Assemblages of Fear and Safety With Firearms: Obstacles to Addressing Gun Violence in an Armed America

Using assemblage theory and ethnographic data, we present assemblages American consumers construct to generate safety in a society replete with firearms. We contribute to research on human-object interactions and ways meanings are negotiated in markets and consumer experience. Further, we illuminate the role of public policy in consumers’ social worlds.



Citation:

Aimee Huff, Michelle Barnhart, Brandon McAlexander, and Jim McAlexander (2017) ,"Consumers’ Assemblages of Fear and Safety With Firearms: Obstacles to Addressing Gun Violence in an Armed America", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 675-676.

Authors

Aimee Huff, Oregon State University, USA
Michelle Barnhart, Oregon State University, USA
Brandon McAlexander, University of Arkansas, USA
Jim McAlexander, Oregon State University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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