Consumers’ Assemblages of Fear and Safety With Firearms: Obstacles to Addressing Gun Violence in an Armed America
Using assemblage theory and ethnographic data, we present assemblages American consumers construct to generate safety in a society replete with firearms. We contribute to research on human-object interactions and ways meanings are negotiated in markets and consumer experience. Further, we illuminate the role of public policy in consumers’ social worlds.
Aimee Huff, Michelle Barnhart, Brandon McAlexander, and Jim McAlexander (2017) ,"Consumers’ Assemblages of Fear and Safety With Firearms: Obstacles to Addressing Gun Violence in an Armed America", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 675-676.
Aimee Huff, Oregon State University, USA
Michelle Barnhart, Oregon State University, USA
Brandon McAlexander, University of Arkansas, USA
Jim McAlexander, Oregon State University, USA
NA - Advances in Consumer Research Volume 45 | 2017
K8. Framing Matters. How Comparisons to Ideal and Anti-Ideal Reference Points Affect Brand Evaluations.
Magdalena Zyta Jablonska, SWPS University of Social Sciences and Humanities
Andrzej Falkowski, SWPS University of Social Sciences and Humanities
Faster than Fact: Consuming in Post-Truth Society
Robert Kozinets, University of Southern California, USA
Rossella Gambetti, Catholic University of the Sacred Heart
Silvia Biraghi, Catholic University of the Sacred Heart
Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action
Lena Pellandini-Simanyi, Università della Svizzera Italiana