Relationship Norms in Response to Online Reviews in P2p Exchanges

Despite their significance, there are few insights on consumer behaviors in P2P exchanges. We examine consumers’ responses to online reviews of P2P providers. Five studies show that consumers with communal (exchange) relationship orientation are more responsive to reviews of P2P (commercial) providers, amateur (professional) and warm (competent) P2P providers.


Raji Srinivasan, Nailya Ordabayeva, and Wayne Hoyer (2017) ,"Relationship Norms in Response to Online Reviews in P2p Exchanges", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 140-145.


Raji Srinivasan, University of Texas at Austin, USA
Nailya Ordabayeva, Boston College, USA
Wayne Hoyer, University of Texas at Austin, USA


NA - Advances in Consumer Research Volume 45 | 2017

Share Proceeding

Featured papers

See More


L12. Should I Stay or Should I Go: When Our Companies Have Eyes for Other Consumers

Na Ri Yoon, Indiana University, USA
Jenny Olson, Indiana University, USA
Adam Duhachek, Indiana University, USA

Read More


I2. Can Skinnier Body Figure Signal Higher Self-Control, Integrity, and Social Status?

Trang Thanh Mai, University of Manitoba, Canada
Luming Wang, University of Manitoba, Canada
Olya Bullard, University of Winnipeg

Read More


Proximity Bias: Interactive Effects of Event Valence and Event Nearness on Probability Estimates

Jennifer Seok Hwa Hong, New York University, USA
Chiara Longoni, Boston University, USA
Vicki G. Morwitz, New York University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.