How the Interplay of Consumption Mode and Time Delay Influences the Persuasiveness of Online Reviews

We examine how consumption mode (solo, joint) and time lag between consumption and review writing influence review persuasiveness. Results demonstrate that time delay changes the persuasiveness of solo and couple reviews differently and that these effects are driven by content differences, suggesting interesting dissimilarities in encoding/memory based on consumption mode.



Citation:

Hristina Nikolova, Alexander Bleier, and Rebecca W. Hamilton (2017) ,"How the Interplay of Consumption Mode and Time Delay Influences the Persuasiveness of Online Reviews", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 140-145.

Authors

Hristina Nikolova, Boston College, USA
Alexander Bleier, Boston College, USA
Rebecca W. Hamilton, Georgetown University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

G10. The Effects of self-construal on evaluations of brand logo colors

Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Georgia Tech, USA

Read More

Featured

The Effects of Being Time Poor and Time Rich on Happiness

Marissa Sharif, University of Pennsylvania, USA
Cassie Mogilner, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA

Read More

Featured

Predicting Consumer Brand Recall and Choice Using Large-Scale Text Corpora

Zhihao Zhang, University of California Berkeley, USA
Aniruddha Nrusimha, University of California Berkeley, USA
Ming Hsu, University of California Berkeley, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.