Novelty As Risk and Opportunity: Opposite Effects of Low Personal Control and Perceived Unpredictability on Novelty Seeking

Across six studies, we found that perceptions of unpredictability (vs. predictability) increase novelty-seeking, whereas perceptions of low (vs. high) personal control decreases novelty-seeking. These opposite effects may come from interpretations of novelty that emphasize risk under low personal control but opportunity under low predictability.



Citation:

Bora Min and Norbert Schwarz (2017) ,"Novelty As Risk and Opportunity: Opposite Effects of Low Personal Control and Perceived Unpredictability on Novelty Seeking", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 152-157.

Authors

Bora Min, University of Southern California, USA
Norbert Schwarz, University of Southern California, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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