Novelty As Risk and Opportunity: Opposite Effects of Low Personal Control and Perceived Unpredictability on Novelty Seeking
Across six studies, we found that perceptions of unpredictability (vs. predictability) increase novelty-seeking, whereas perceptions of low (vs. high) personal control decreases novelty-seeking. These opposite effects may come from interpretations of novelty that emphasize risk under low personal control but opportunity under low predictability.
Bora Min and Norbert Schwarz (2017) ,"Novelty As Risk and Opportunity: Opposite Effects of Low Personal Control and Perceived Unpredictability on Novelty Seeking", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 152-157.
Bora Min, University of Southern California, USA
Norbert Schwarz, University of Southern California, USA
NA - Advances in Consumer Research Volume 45 | 2017
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