I Can Do More With My Time, But Less With My Money: the Role of Control on Resource Efficacy Perceptions

Across four studies, we find that feeling low (vs. high) control heightens people’s perceived efficacy of their time resources, whereas it decreases their money efficacy perceptions. Moreover, the study results show that this differential effect of incidental control on resource perceptions has commensurate effects on consumer expectations and satisfaction.



Citation:

Jerry Han, Adriana Samper, and Andrew Gershoff (2017) ,"I Can Do More With My Time, But Less With My Money: the Role of Control on Resource Efficacy Perceptions", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 152-157.

Authors

Jerry Han, University of Texas at Austin, USA
Adriana Samper, Arizona State University, USA
Andrew Gershoff, University of Texas at Austin, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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