2-B: “Reclaiming the News”: Episodes of Contention in the News Field

This study adopts a field-theoretical lens to investigate how incumbents and challengers negotiate power relations in the news field in the digital age. Interviews with market experts in German-speaking countries reveal how traditional newspaper brands navigate episodes of contention through collective attribution of threats and organizational appropriation.


Verena E. Wieser (2017) ,"2-B: “Reclaiming the News”: Episodes of Contention in the News Field", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1066-1066.


Verena E. Wieser, University of Innsbruck, Austria


NA - Advances in Consumer Research Volume 45 | 2017

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