The Smell of Healthy Choices: the Paradoxical Effects of Ambient Scent on Children’S and Adults’ Food Choices

We examine how food-related ambient scents nudge children and adults towards healthier choices. The results of three field experiments conducted at a middle school cafeteria and two laboratory studies show that prolonged exposure to an indulgent/unhealthy (vs. non-indulgent/healthy) food-related ambient scent paradoxically leads to more healthful food choices.



Citation:

Dipayan Biswas and Courtney Szocs (2017) ,"The Smell of Healthy Choices: the Paradoxical Effects of Ambient Scent on Children’S and Adults’ Food Choices", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 233-237.

Authors

Dipayan Biswas, University of South Florida, USA
Courtney Szocs, Portland State University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

Exploring Consumers’ Technology Dreams and Nightmares: A Collage-Elicitation Study

Céline Del Bucchia, Audencia Business School
CAROLINE LANCELOT-MILTGEN, Audencia Business School
Cristel Russell, American University, USA
Burlat Claire, Audencia Business School

Read More

Featured

H7. Too Risky to Be Luxurious: Stigmatized Luxury Product Attributes Can Weaken or Increase Social Risk to Determine Conspicuous Consumption

Jerry Lewis Grimes, Grenoble Ecole de Management
Yan Meng, Grenoble Ecole de Management

Read More

Featured

I’m Just Trying to Help: How Volunteers’ Social Media Posts Alter Support for Charitable Organizations

Michelle Daniels, Arizona State University, USA
Kirk Kristofferson, Ivey Business School
Andrea Morales, Arizona State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.