The Smell of Healthy Choices: the Paradoxical Effects of Ambient Scent on Children’S and Adults’ Food Choices

We examine how food-related ambient scents nudge children and adults towards healthier choices. The results of three field experiments conducted at a middle school cafeteria and two laboratory studies show that prolonged exposure to an indulgent/unhealthy (vs. non-indulgent/healthy) food-related ambient scent paradoxically leads to more healthful food choices.


Dipayan Biswas and Courtney Szocs (2017) ,"The Smell of Healthy Choices: the Paradoxical Effects of Ambient Scent on Children’S and Adults’ Food Choices", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 233-237.


Dipayan Biswas, University of South Florida, USA
Courtney Szocs, Portland State University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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