Unpacking Self-Control: When More Categories Lead to Lower Calorie Budgets

Consumers set calorie budgets in different ways, e.g., by day (“overall approach”) or by meal (“categorical approach”). Contrary to prior unpacking effects, we show that the categorical (vs. overall) approach results in lower budgets and lower consumption; one reason is that it provides more opportunities for self-control in consumption.



Citation:

Miaolei (Liam) Jia, Aradhna Krishna, and Xiuping Li (2017) ,"Unpacking Self-Control: When More Categories Lead to Lower Calorie Budgets", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 233-237.

Authors

Miaolei (Liam) Jia, National University of Singapore, Singapore
Aradhna Krishna, University of Michigan, USA
Xiuping Li, National University of Singapore, Singapore



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

Stigmatization of a Cultural Ritual

Ingeborg Astrid Kleppe, Norwegian School of Economics and Business Administration, Norway
Natalia Maehle, Western Norway University of Applied Sciences
Cele Otnes, University of Illinois at Urbana-Champaign, USA

Read More

Featured

Conjuring Creativity: The Impact of Fear

Ilgım Dara Benoit, Appalachian State University
Elizabeth Miller, University of Massachusetts, USA

Read More

Featured

“I Desire A Brand When I See How They are Different from Me”: Differential Effects of Blatant and Subtle Brand Rejection

Jun Yan, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Americus Reed, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.