9-F: Destigmatizing the Overweight Consumers: a Communal Perspective
While stigma is socially detrimental, consumer researchers have little to say about how it relates to consumption. Also, this concept has been mainly investigated from an individual perspective. In this paper, we indicate how consumption communities have the potential to transform the stigmatized, reduce their stigma and improve their well-being.
Nada Sayarh (2017) ,"9-F: Destigmatizing the Overweight Consumers: a Communal Perspective", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1057-1057.
Nada Sayarh, University of Geneva, Switzerland
NA - Advances in Consumer Research Volume 45 | 2017
C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?
Chen Wang, Drexel University, USA
M5. The More Expensive a Gift Is, the More It Is Appreciated? The Effect of Gift Price on Recipients’ Appreciation
Jooyoung Park, Peking University
MENGSHU CHEN, Tencent Holdings Limited
F1. Reach out in the Darkness: How Unfair Treatments Shape Social Connection Motivation
Yijie Wang, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Mandy Mantian Hu, Chinese University of Hong Kong, China
Ninghua Zhong, Tongji University