Overcoming Overhead Aversion With Choice

Building on recent work on overhead aversion, we test whether offering donors the choice to support overhead is an effective tool for overcoming donors' aversion to overhead. Results suggest donors are more likely to give, feel impactful, and give more if they can choose how to allocate their donation.



Citation:

Elizabeth Keenan, Silvia Saccardo, and Ayelet Gneezy (2017) ,"Overcoming Overhead Aversion With Choice", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 191-195.

Authors

Elizabeth Keenan, Harvard University, USA
Silvia Saccardo, Carnegie Mellon University, USA
Ayelet Gneezy, University of California San Diego, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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