Guilt and Loathing in the Kitchen: Why Sustainable Consumers Waste Food

This paper studies how and why consumers justify failure to lowering food waste, focusing on their reflections relative to the role of the individual in addressing sustainability issues. It complements existing understandings of sustainable consumption by introducing three types of customer responses to their lacking limitation of food waste.


Karolina Kraus and Julie Emontspool (2017) ,"Guilt and Loathing in the Kitchen: Why Sustainable Consumers Waste Food ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 438-442.


Karolina Kraus, Bauhaus University of Weimar, Germany
Julie Emontspool, University of Southern Denmark, Denmark


NA - Advances in Consumer Research Volume 45 | 2017

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