Exercise Your Mind - Physical Activity Alters Attribute Weighing in Consumer Choice

In five studies, we demonstrate that both regular and single bouts of physical activity can influence consumers’ subsequent judgments and decisions in unrelated domains. We find that physical activity leads consumers to weigh different pieces of information more appropriately and improves reliance on relevant product information, controlling for various confounds.



Citation:

Laura Zimmermann and Amitav Chakravarti (2017) ,"Exercise Your Mind - Physical Activity Alters Attribute Weighing in Consumer Choice", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 999-1000.

Authors

Laura Zimmermann, London School of Economics, UK
Amitav Chakravarti, London School of Economics, UK



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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