Does Variety-Seeking Vary By Time of Day?
Why does eating the same thing for breakfast every day sound reasonable, but eating the same thing for dinner sound unappealing? We suggest that variety-seeking varies by time of day. Four studies demonstrate that people prefer less variety in the morning than later in the day.
Kelley Gullo, Jonah Berger, Jordan Etkin, and Bryan Bollinger (2017) ,"Does Variety-Seeking Vary By Time of Day?", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 291-296.
Kelley Gullo, Duke University, USA
Jonah Berger, University of Pennsylvania, USA
Jordan Etkin, Duke University, USA
Bryan Bollinger, Duke University, USA
NA - Advances in Consumer Research Volume 45 | 2017
Self-Deprecation Signals Humility, but Not as Much as Self-Deprecators Assume
Clayton R Critcher, University of California Berkeley, USA
Michael O'Donnell, University of California Berkeley, USA
Minah Jung, New York University, USA
Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough
R3. In Experiences We Trust: From Brand-centric Experiences to Experience-centric Brands
Melissa Archpru Akaka, University of Denver
Ana Babic Rosario, University of Denver
Gia Nardini, University of Denver