When Moral Mindsets Increase Unethical Consumption: the Influence of Religion and Moral Emotions on Luxury Consumption

Through two studies, our research explores the relationship between religiosity and luxury consumption. Study 1 shows that religiosity influences negative moral emotions, which negatively influences purchase intentions and perceived morality of luxury brands. Study 2 shows that a moral mindset decreases negative emotions and increases purchase intentions for religious consumers.



Citation:

Stephanie Geiger-Oneto and Elizabeth Minton (2017) ,"When Moral Mindsets Increase Unethical Consumption: the Influence of Religion and Moral Emotions on Luxury Consumption", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 614-617.

Authors

Stephanie Geiger-Oneto, University of Wyoming, USA
Elizabeth Minton, University of Wyoming, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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