Why Privacy Is Only Salient When Not Making Actual Decisions: How Congruency Drives the Privacy Paradox

In four studies, we provide a novel congruency-based explanation for the privacy paradox by demonstrating that privacy preferences are dependent on the interaction of the diverging mindsets in different preference construction conditions and the structural psychological distance pattern of benefits and costs in typical disclosure decisions situations.



Citation:

Joris Demmers, Alfred Zerres, and Willemijn van Dolen (2017) ,"Why Privacy Is Only Salient When Not Making Actual Decisions: How Congruency Drives the Privacy Paradox", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 582-582.

Authors

Joris Demmers, University of Amsterdam, Netherlands
Alfred Zerres, University of Amsterdam, Netherlands
Willemijn van Dolen, University of Amsterdam, Netherlands



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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