16-P: Renting Alone? Relationship Status and Differential Appeal of Acquisition Modes

We investigate the impact of relationship status on preference for acquisition mode: renting or buying. We find that single consumers are more likely to rent products than married counterparts, however, buying preferences are not affected by the relationship status. This tendency is attenuated by increasing prevention focus of single consumers.



Citation:

Li Huang and Anastasiya Pocheptsova Ghosh (2017) ,"16-P: Renting Alone? Relationship Status and Differential Appeal of Acquisition Modes", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1034-1034.

Authors

Li Huang, Hofstra University, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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