9-G: Diets With Cheat Days: the Effect of Implicit Self-Theories on Recovery From Goal-Inconsistent Behavior

Dieters fall into two types: Abstainers, who completely avoid temptations, and moderators, who occasionally break the rules. We show that lay beliefs about the renewability of self-control determine which approach people choose. Our results suggest that there is no “best” strategy: dieters are more successful when they follow their beliefs.



Citation:

Yi Xie, Naomi Mandel, and Meryl Gardner (2017) ,"9-G: Diets With Cheat Days: the Effect of Implicit Self-Theories on Recovery From Goal-Inconsistent Behavior", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1067-1067.

Authors

Yi Xie, Arizona State University, USA
Naomi Mandel, Arizona State University, USA
Meryl Gardner, University of Delaware, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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