Religious Shoppers Spend Less Money

Although religion is a central aspect of life for many people across the globe, there is scant research on how religion affects one’s non-religious routines. Using both field and laboratory data, we find across four studies that religiosity curbs the money and time people spend on their grocery purchases.


Didem Kurt, J. Jeffrey Inman, and Francesca Gino (2017) ,"Religious Shoppers Spend Less Money", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 720-722.


Didem Kurt, Boston University, USA
J. Jeffrey Inman, University of Pittsburgh, USA
Francesca Gino, Harvard University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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