17-A: Consumer Perceptions of Social Robots
Robots are being used in a range of consumption settings. We explore how consumers' perceptions of robots depend on the robots' memory and emotionality. Using a social robot called Nadine, we find that emotion and memory interact in shaping consumers' perceptions of the robot.
Noah Castelo and Bernd Schmitt (2017) ,"17-A: Consumer Perceptions of Social Robots", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1017-1017.
Noah Castelo, Columbia University, USA
Bernd Schmitt, Columbia University, USA
NA - Advances in Consumer Research Volume 45 | 2017
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