17-A: Consumer Perceptions of Social Robots

Robots are being used in a range of consumption settings. We explore how consumers' perceptions of robots depend on the robots' memory and emotionality. Using a social robot called Nadine, we find that emotion and memory interact in shaping consumers' perceptions of the robot.



Citation:

Noah Castelo and Bernd Schmitt (2017) ,"17-A: Consumer Perceptions of Social Robots", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1017-1017.

Authors

Noah Castelo, Columbia University, USA
Bernd Schmitt, Columbia University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

Self-Deprecation Signals Humility, but Not as Much as Self-Deprecators Assume

Clayton R Critcher, University of California Berkeley, USA
Michael O'Donnell, University of California Berkeley, USA
Minah Jung, New York University, USA

Read More

Featured

When Perceiving Oneself as a Spender Increases Saving

Emily Garbinsky, University of Notre Dame, USA
Nicole Mead, University of Melbourne, Australia

Read More

Featured

H4. Anthropomorphism Moderates the Effect of Ownership on Self Perceptions

Qiang Zhou, University of Texas at San Antonio, USA
Dengfeng Yan, University of Texas at San Antonio, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.