Experiences and Material Purchases Differently Evoke Envious Reactions

Envy can come in a desirable form and an undesirable form (benign and malicious envy). In three studies, we examine when benign vs. malicious envy is evoked. Results show that type of purchase, type of comparison and type of desirability differently evoke benign vs. malicious envy.



Citation:

Katarina Hellén and Maria Sääksjärvi (2017) ,"Experiences and Material Purchases Differently Evoke Envious Reactions ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 657-658.

Authors

Katarina Hellén, University of Vaasa, Finland
Maria Sääksjärvi, Delft University of Technology, The Netherlands



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal

Marwa Gad Mohsen, Babson College, USA

Read More

Featured

Metaphorically Transgressing the Brand Relationship

Alberto Lopez, Tecnológico de Monterrey, MEXICO
Martin Reimann, University of Arizona, USA
Raquel Castaño, Tecnológico de Monterrey, MEXICO

Read More

Featured

Slow and Steady versus Fast and Furious: The Effect of Speed on Decision Making

Ellie Kyung, Dartmouth College, USA
Yael Shani-Feinstein, Ben Gurion University, Israel
Jacob Goldenberg, IDC

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.