Experiences and Material Purchases Differently Evoke Envious Reactions

Envy can come in a desirable form and an undesirable form (benign and malicious envy). In three studies, we examine when benign vs. malicious envy is evoked. Results show that type of purchase, type of comparison and type of desirability differently evoke benign vs. malicious envy.


Katarina Hellén and Maria Sääksjärvi (2017) ,"Experiences and Material Purchases Differently Evoke Envious Reactions ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 657-658.


Katarina Hellén, University of Vaasa, Finland
Maria Sääksjärvi, Delft University of Technology, The Netherlands


NA - Advances in Consumer Research Volume 45 | 2017

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