Make America Tweet Again: a Dynamic Analysis of Micro-Blogging During the 2016 U.S. Republican Primary Debates

We examine how the substantive and affective content of Tweets evolved during debates leading to the 2016 Presidential election. One finding was that the “Twittersphere” increasingly resembled a tabloid as debates progressed, focusing primarily on sensationalist events. Implications for the role micro-blogging may play in influencing voter opinion are explored.



Citation:

Ron Berman, Colman Humphrey, Shiri Melumad, and Robert Meyer (2017) ,"Make America Tweet Again: a Dynamic Analysis of Micro-Blogging During the 2016 U.S. Republican Primary Debates", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 53-56.

Authors

Ron Berman, University of Pennsylvania, USA
Colman Humphrey, University of Pennsylvania, USA
Shiri Melumad, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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