Differentiation and Cultural Success

Why do some things catch on? We suggest that how similar an item is to related cultural items shapes success. Analysis of chart performance of thousands of songs demonstrates that songs whose lyrics are more differentiated from other songs in the same genre are more popular.



Citation:

Jonah Berger and Grant Packard (2017) ,"Differentiation and Cultural Success", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 53-56.

Authors

Jonah Berger, University of Pennsylvania, USA
Grant Packard, Wilfrid Laurier University, Canada



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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