Differentiation and Cultural Success
Why do some things catch on? We suggest that how similar an item is to related cultural items shapes success. Analysis of chart performance of thousands of songs demonstrates that songs whose lyrics are more differentiated from other songs in the same genre are more popular.
Jonah Berger and Grant Packard (2017) ,"Differentiation and Cultural Success", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 53-56.
Jonah Berger, University of Pennsylvania, USA
Grant Packard, Wilfrid Laurier University, Canada
NA - Advances in Consumer Research Volume 45 | 2017
R4. Human Brands and Their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents
Kimberley Mosher Preiksaitis, Siena College
Product Complexity as a Barrier to Consumer Financial Decision-Making
Timothy Dunn, University of Colorado, USA
Philip M. Fernbach, University of Colorado, USA
Ji Hoon Jhang, Oklahoma State University, USA
John Lynch, University of Colorado, USA
Silencing the Call of the Sirens
Janet Schwartz, Tulane University, USA