Suit Up and Shop: Social Confidence and the Influence of Consumer Attire on Purchasing Decisions

Does how formally you dress to go shopping influence your likelihood of making a purchase? We demonstrate that formality of dress influences consumers’ purchase intent across a variety of retail domains. Formal dress enhances feelings of social confidence in retail settings, which leads to greater purchase intent.



Citation:

Keisha Cutright, Shalena Srna, and Adriana Samper (2017) ,"Suit Up and Shop: Social Confidence and the Influence of Consumer Attire on Purchasing Decisions", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 146-151.

Authors

Keisha Cutright, Duke University, USA
Shalena Srna, University of Pennsylvania, USA
Adriana Samper, Arizona State University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

Presidential Address

Stacy Wood, North Carolina State University

Read More

Featured

Family Consumption Experiences Across Generations

Tandy Chalmers Thomas, Queens University, Canada
Linda L Price, University of Oregon, USA

Read More

Featured

N9. Effects of Awe on Consumers’ Preferences for Bounded Brand Logos

Fei Cao, Renmin University of China
Xia Wang, Renmin University of China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.