The Social Path to Satiation: Satisfying Desire Vicariously Via Other’S Consumption

We show that people can satiate on what other people eat vicariously, resulting in lower desire for the same or similar food (sensory-specific), postponing consumption and switching consumption. Vicarious satiation happens only when perceived overlap between self and other is large and does not require imagining consumption.



Citation:

Yanping Tu and Ayelet Fishbach (2017) ,"The Social Path to Satiation: Satisfying Desire Vicariously Via Other’S Consumption", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 146-151.

Authors

Yanping Tu, University of Florida, USA
Ayelet Fishbach, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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