Mirror Mirror on the Wall, Who Is Real of Them All? - the Role of Augmented Self, Expertise and Personalisation in the Experience With Augmented Reality Mirror

This research calls for studying the concept of self in the context of increasingly popular augmented reality mirrors. We introduce the notion of “augmented self” and demonstrate in two experimental studies how different types of augmentation with virtual make-up impact the consumer’s perception of herself and the products.



Citation:

Ana Javornik and Marta Pizzetti (2017) ,"Mirror Mirror on the Wall, Who Is Real of Them All? - the Role of Augmented Self, Expertise and Personalisation in the Experience With Augmented Reality Mirror ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 423-427.

Authors

Ana Javornik, Newcastle University, UK
Marta Pizzetti, Università della Svizzera italiana, Switzerland



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

F5. Alternative Food Consumption (AFC) Adoption and Low SES Youth Food Well-Being: From Precontemplation to Maintenance

Wided Batat, American University Beirut

Read More

Featured

L2. Wish List Thinking: The Role of Psychological Ownership in Consumer Likelihood to Purchase or Remove a Product from an Online Wish List

Christopher Groening, Kent State University, USA
Jennifer Wiggins, Kent State University, USA
Iman Raoofpanah, Kent State University, USA

Read More

Featured

M4. How Consumption Experiences Create Value

Gia Nardini, University of Denver
Melissa Archpru Akaka, University of Denver
Deborah MacInnis, University of Southern California, USA
Richard J Lutz, University of Florida, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.