Compromised Experiences, Compromised Relationships

Using laboratory studies and archival data, we explore how consumers in relationships make decisions for shared experiences. Some consumers appear to compromise the quality of an experience in order to share that experience with a co-consumer, and these choices may serve as investments in future relationship satisfaction.



Citation:

Ximena Garcia-Rada, Michael Norton, and Rebecca Ratner (2017) ,"Compromised Experiences, Compromised Relationships", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 123-128.

Authors

Ximena Garcia-Rada, Harvard University, USA
Michael Norton, Harvard University, USA
Rebecca Ratner, University of Maryland, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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